CX+AI Materials
CX+AI
CX+AI
Agentic Journey Map
Why — Map the agent’s journey, not the human’s — see where an AI agent hits friction before a competitor who said yes.
How — Score each of six stages — discover, verify, compare, buy, service, re-purchase — on whether a machine can complete it with you, unaided.
What — A 120-minute canvas mapping the agentic customer journey stage by stage, with a redesign backlog for every gap.
€55
CX+AI
CX+AI
AI Decision Rights
Why — The one page that lets you grant an AI agent autonomy without fear — governance as accelerator, not brake.
How — Answer what AI may decide, what it may never decide, who owns a wrong outcome, and what the customer’s route back is.
What — A 45-minute one-pager defining AI decision boundaries and the escalation rule.
€55
CX+AI
CX+AI
AI Ready Check
Why — A fast, honest diagnostic of how ready your organisation is for the customer who arrives as an agent.
How — Score four dimensions — data & legibility, callable journey, governance & trust, maturity — from not yet to in place.
What — A 60-minute scored diagnostic with bands from exposed to ready.
€55
CX+AI
CX+AI
AI Transformation Roadmap
Why — The four-climb path up the maturity ladder, from a first AI decision to a self-improving system.
How — Work each climb’s actions top to bottom and only tick the exit test once it is genuinely true, then plan the next climb.
What — A 120-minute roadmap covering four climbs, each with timing and an exit test.
€55
CX+AI
CX+AI
CX+ Way of Working × AI
Why — Keeps a journey team using AI for speed without letting it skip the discipline each CX+ phase demands.
How — Per phase, capture where AI accelerates the work, where it amplifies the pitfall, and what the phase still demands from humans.
What — A 90-minute canvas mapping AI across the five CX+ phases, from Exploration to MVP.
€55
CX+AI
CX+AI
CX+AI Business Case
Why — A working session, not a form: where the AI value really is, what it costs to run, what it trades away, and how far you let it go.
How — Work six blocks — customer value, business value, trade-offs, true cost, feasibility, autonomy — then close with one verdict.
What — A 120-minute business case canvas that ends in a go / conditional / no-go decision.
€55
CX+AI
CX+AI
CX+AI Maturity Check
Why — Turns a vague sense of ‘we are behind’ into a shape you can point at, argue with, and plan against.
How — Score eight axes from L1 to L5, plot today’s score and a 12-month target on the radar, then find the weakest axis.
What — A 90-minute maturity radar covering eight axes across five levels, with a single next step.
€55
CX+AI
CX+AI
CX+AI Operating Model
Why — AI rarely fails on the model — it fails on unclear ownership, no decision rights, and pilots that never find a home.
How — Work five layers row by row, naming one owner, one forum and one metric per row, and reading the failure mode out loud.
What — A 150-minute operating model canvas across five layers, ending in a current level, target level and one next step.
€55
CX+AI
CX+AI
CX+AI Risk & Guardrails
Why — You do not earn autonomy with a better model. You earn it with guardrails that hold.
How — Argue four blocks — boundary, truth, recourse & fairness, control — and close each with one honest judgement and a fix.
What — A 90-minute guardrails canvas that sets the autonomy band — from do not let it act to autonomy earned — you may grant today.
€55
Templates
Templates
Phase 1 · Exploration
Assumption Map
Why — Surface untested assumptions before they become expensive mistakes.
How — Plot assumptions by importance and evidence, then prioritise testing.
What — A 2x2 canvas mapping risk versus certainty.
€55
Templates
Phase 1 · Exploration
Backlog
Why — Keep every idea, task and insight visible and prioritised.
How — Log items, tag by phase, and rank by value and effort.
What — A running list template for managing scope and priorities.
€55
Templates
Phase 1 · Exploration
Ballpark Figures
Why — Get a fast, directional sense of costs and returns.
How — Estimate investment, revenue and timeline ranges early, without over-engineering.
What — A rough-order-of-magnitude business estimate sheet.
€55
Templates
Phase 1 · Exploration
Ecosystem Trends
Why — Understand the outside forces shaping your customer's world.
How — Scan market, technology, regulatory and social trends around the problem.
What — A structured trend-scanning canvas.
€55
Templates
Phase 1 · Exploration
Golden Circle
Why — Align a team around a shared sense of purpose.
How — Define Why, How and What before jumping to solutions.
What — A purpose-first strategy canvas.
€55
Templates
Phase 1 · Exploration
Project Scoping
Why — Set clear boundaries before work begins.
How — Define objectives, deliverables, constraints and stakeholders upfront.
What — A one-page project scope template.
€55
Templates
Phase 1 · Exploration
Stakeholder
Why — Know who to involve, inform and win over.
How — Map stakeholders by influence and interest.
What — A stakeholder mapping grid.
€55
Templates
Phase 1 · Exploration
Teammember Goal
Why — Connect individual contributions to team outcomes.
How — Set personal goals tied to the phase's objectives.
What — An individual goal-setting worksheet.
€55
Templates
Phase 1 · Exploration
Vision
Why — Give the team a compelling destination to work toward.
How — Articulate the future state in a few sharp statements.
What — A one-page vision statement template.
€55
Templates
Phase 2 · Problem
Assumption Map
Why — Surface untested assumptions before they become expensive mistakes.
How — Plot assumptions by importance and evidence, then prioritise testing.
What — A 2x2 canvas mapping risk versus certainty.
€55
Templates
Phase 2 · Problem
Customer Journey Map (as-is)
Why — See the current experience through the customer's eyes.
How — Map steps, emotions and pain points across today's journey.
What — An as-is journey mapping canvas.
€55
Templates
Phase 2 · Problem
Customer Journey Map (to-be)
Why — Design the improved experience you're aiming for.
How — Map the desired future journey step by step.
What — A to-be journey mapping canvas.
€55
Templates
Phase 2 · Problem
Ecosystem Trends
Why — Understand the outside forces shaping your customer's world.
How — Scan market, technology, regulatory and social trends around the problem.
What — A structured trend-scanning canvas.
€55
Templates
Phase 2 · Problem
Empathy Map
Why — Build shared understanding of what customers think, feel, say and do.
How — Fill four quadrants from real research, not assumptions.
What — A classic empathy mapping canvas.
€55
Templates
Phase 2 · Problem
Explorative Interview
Why — Gather rich, unbiased qualitative insight.
How — Use open, non-leading questions to explore customer context.
What — A discussion guide for exploratory interviews.
€55
Templates
Phase 2 · Problem
Persona
Why — Keep the team focused on real customer needs.
How — Synthesise research into a representative customer archetype.
What — A persona profile template.
€55
Templates
Phase 2 · Problem
Research Insights
Why — Turn raw research into decisions the team can act on.
How — Cluster findings and extract clear, actionable insights.
What — An insight synthesis canvas.
€55
Templates
Phase 2 · Problem
Service Blueprint Map (as-is)
Why — Reveal what happens behind the scenes today.
How — Map front-stage and back-stage actions supporting the current journey.
What — An as-is service blueprint canvas.
€55
Templates
Phase 2 · Problem
Service Blueprint Map (to-be)
Why — Design the operations behind an improved experience.
How — Map the future front and back-stage process.
What — A to-be service blueprint canvas.
€55
Templates
Phase 3 · Solution
Assumption Map
Why — Surface untested assumptions before they become expensive mistakes.
How — Plot assumptions by importance and evidence, then prioritise testing.
What — A 2x2 canvas mapping risk versus certainty.
€55
Templates
Phase 3 · Solution
Concept Test
Why — Validate a concept with real users before building.
How — Present the concept and capture structured feedback.
What — A concept-testing script and scorecard.
€55
Templates
Phase 3 · Solution
Creative Ideation
Why — Generate a wide range of solution ideas fast.
How — Run structured brainstorming techniques against the defined problem.
What — An ideation session canvas.
€55
Templates
Phase 3 · Solution
Experiment Loop
Why — Learn systematically instead of guessing.
How — Cycle through build-measure-learn steps for each assumption.
What — An experiment loop tracking canvas.
€55
Templates
Phase 3 · Solution
Experiment
Why — Test one assumption cheaply before committing resources.
How — Define hypothesis, method, success criteria and result.
What — A single-experiment design sheet.
€55
Templates
Phase 3 · Solution
Hypothesis
Why — Turn assumptions into testable statements.
How — Frame each assumption as an if-then hypothesis.
What — A hypothesis-writing worksheet.
€55
Templates
Phase 3 · Solution
Idea Ranking canvas
Why — Choose which ideas deserve further investment.
How — Score ideas against impact and feasibility criteria.
What — A prioritisation matrix for ideas.
€55
Templates
Phase 3 · Solution
Research Insights
Why — Turn raw research into decisions the team can act on.
How — Cluster findings and extract clear, actionable insights.
What — An insight synthesis canvas.
€55
Templates
Phase 3 · Solution
Value Proposition
Why — Make sure the solution actually solves a real problem.
How — Match customer pains and gains to product features.
What — A value proposition canvas.
€55
Templates
Phase 4 · PoC
Ballpark Figures
Why — Get a fast, directional sense of costs and returns.
How — Estimate investment, revenue and timeline ranges early, without over-engineering.
What — A rough-order-of-magnitude business estimate sheet.
€55
Templates
Phase 4 · PoC
Business Model
Why — See how the idea creates and captures value.
How — Map key partners, activities, channels, revenue and cost.
What — A business model canvas.
€55
Templates
Phase 4 · PoC
Businesscase
Why — Justify investment with a clear cost-benefit story.
How — Combine costs, benefits, risk and timeline into one narrative.
What — A business case document template.
€55
Templates
Phase 4 · PoC
Competition matrix
Why — Understand where you win or lose versus alternatives.
How — Compare offerings across the criteria customers actually care about.
What — A competitive comparison grid.
€55
Templates
Phase 4 · PoC
Golden Circle
Why — Align a team around a shared sense of purpose.
How — Define Why, How and What before jumping to solutions.
What — A purpose-first strategy canvas.
€55
Templates
Phase 4 · PoC
IT Requirements
Why — Avoid technical surprises later in delivery.
How — Capture functional and non-functional requirements early.
What — An IT requirements checklist template.
€55
Templates
Phase 4 · PoC
Lean
Why — Move from idea to build with minimal waste.
How — Apply lean startup principles to scope the smallest viable step.
What — A lean canvas variant.
€55
Templates
Phase 4 · PoC
Pitch
Why — Get buy-in from decision-makers in minutes, not hours.
How — Structure the story, problem, solution and ask concisely.
What — A pitch deck template.
€55
Templates
Phase 4 · PoC
Stakeholder
Why — Know who to involve, inform and win over.
How — Map stakeholders by influence and interest.
What — A stakeholder mapping grid.
€55
Templates
Phase 5 · MVP
Businesscase
Why — Justify investment with a clear cost-benefit story.
How — Combine costs, benefits, risk and timeline into one narrative.
What — A business case document template.
€55
Templates
Phase 5 · MVP
Growth Hacking
Why — Find fast, low-cost ways to drive adoption.
How — Test rapid growth experiments across acquisition channels.
What — A growth experiment canvas.
€55
Templates
Phase 5 · MVP
Implementatie Plan
Why — Turn a validated MVP into a real rollout.
How — Sequence workstreams, owners and milestones for go-live.
What — An implementation planning template.
€55
Templates
Phase 5 · MVP
Metrics
Why — Know if the solution is actually working.
How — Define the few metrics that truly indicate success.
What — A metrics definition sheet.
€55
Templates
Phase 5 · MVP
Pitch
Why — Get buy-in from decision-makers in minutes, not hours.
How — Structure the story, problem, solution and ask concisely.
What — A pitch deck template.
€55
Templates
Phase 5 · MVP
Usability test
Why — Catch usability issues before customers do.
How — Script realistic tasks and observe real users completing them.
What — A usability test script and scorecard.
€55
Trainings
Trainings
Phase 1 · Exploration
Training – Phase 1 Exploration
Why — Get your team fluent in running this phase the CX+ way.
How — Live-style walkthrough of every tool in this phase, with practical exercises.
What — Full training deck and facilitator notes for Phase 1.
€55
Trainings
Phase 2 · Problem
Training – Phase 2 Problem
Why — Get your team fluent in running this phase the CX+ way.
How — Live-style walkthrough of every tool in this phase, with practical exercises.
What — Full training deck and facilitator notes for Phase 2.
€55
Trainings
Phase 3 · Solution
Training – Phase 3 Solution
Why — Get your team fluent in running this phase the CX+ way.
How — Live-style walkthrough of every tool in this phase, with practical exercises.
What — Full training deck and facilitator notes for Phase 3.
€55
Trainings
Phase 4 · PoC
Training – Phase 4 PoC
Why — Get your team fluent in running this phase the CX+ way.
How — Live-style walkthrough of every tool in this phase, with practical exercises.
What — Full training deck and facilitator notes for Phase 4.
€55
Trainings
Phase 5 · MVP
Training – Phase 5 MVP
Why — Get your team fluent in running this phase the CX+ way.
How — Live-style walkthrough of every tool in this phase, with practical exercises.
What — Full training deck and facilitator notes for Phase 5.
€55
Guides
Guides
Phase 1 · Exploration
Phase Guide – Exploration
Why — Understand what this phase delivers and why it matters.
How — Read the end-to-end walkthrough of goals, inputs and outputs.
What — A concise phase overview guide.
€55
Guides
Phase 1 · Exploration
Sub-Phase Guides – Exploration
Why — Get step-by-step direction inside each part of the phase.
How — Follow the detailed instructions for every sub-step and tool.
What — A detailed sub-phase instruction set.
€55
Guides
Phase 2 · Problem
Phase Guide – Problem
Why — Understand what this phase delivers and why it matters.
How — Read the end-to-end walkthrough of goals, inputs and outputs.
What — A concise phase overview guide.
€55
Guides
Phase 2 · Problem
Sub-Phase Guides – Problem
Why — Get step-by-step direction inside each part of the phase.
How — Follow the detailed instructions for every sub-step and tool.
What — A detailed sub-phase instruction set.
€55
Guides
Phase 3 · Solution
Phase Guide – Solution
Why — Understand what this phase delivers and why it matters.
How — Read the end-to-end walkthrough of goals, inputs and outputs.
What — A concise phase overview guide.
€55
Guides
Phase 3 · Solution
Sub-Phase Guides – Solution
Why — Get step-by-step direction inside each part of the phase.
How — Follow the detailed instructions for every sub-step and tool.
What — A detailed sub-phase instruction set.
€55
Guides
Phase 4 · PoC
Phase Guide – PoC
Why — Understand what this phase delivers and why it matters.
How — Read the end-to-end walkthrough of goals, inputs and outputs.
What — A concise phase overview guide.
€55
Guides
Phase 4 · PoC
Sub-Phase Guides – PoC
Why — Get step-by-step direction inside each part of the phase.
How — Follow the detailed instructions for every sub-step and tool.
What — A detailed sub-phase instruction set.
€55
Guides
Phase 5 · MVP
Phase Guide – MVP
Why — Understand what this phase delivers and why it matters.
How — Read the end-to-end walkthrough of goals, inputs and outputs.
What — A concise phase overview guide.
€55
Guides
Phase 5 · MVP
Sub-Phase Guides – MVP
Why — Get step-by-step direction inside each part of the phase.
How — Follow the detailed instructions for every sub-step and tool.
What — A detailed sub-phase instruction set.
€55
Checklists
Checklists
Phase 2 · Problem
Checklist – Problem Phase
Why — Make sure nothing critical gets missed before moving on.
How — Tick off every required deliverable and quality gate.
What — A pass/fail phase-completion checklist.
€55
Checklists
Phase 3 · Solution
Checklist – Solution Phase
Why — Make sure nothing critical gets missed before moving on.
How — Tick off every required deliverable and quality gate.
What — A pass/fail phase-completion checklist.
€55
Checklists
Phase 4 · PoC
Checklist – PoC Phase
Why — Make sure nothing critical gets missed before moving on.
How — Tick off every required deliverable and quality gate.
What — A pass/fail phase-completion checklist.
€55
Checklists
Phase 5 · MVP
Checklist – MVP Phase
Why — Make sure nothing critical gets missed before moving on.
How — Tick off every required deliverable and quality gate.
What — A pass/fail phase-completion checklist.
€55